Good communication skills are consistently ranked as critical for successful managers, and success in today’s marketplace means more than just having good ideas; success means being able to communicate your ideas – to your clients, your co-workers, and your boss.
This 15-credit certificate program provides an intensive course of study in the most frequently used basic professional public communication approaches, i.e. writing, speaking, and presenting information for the corporate and/or non-profit sectors. Flexible requirements allow students to tailor the certificate to their own positions, interests, and communication needs.
Who Should Pursue this Program:
This certificate will assist any working professional who has not had formal training in communication, including:
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sales and marketing managers who need to take on internal or external communication responsibilities
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first level managers who want to move up or who were recently promoted
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established employees who have recently taken on management and/or client responsibilities
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high technology sector employees who need coaching in “non-technical communication” skills
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anyone working in the private, public, or non-profit sectors who needs better communication skills.
What You Will Learn:
Students will learn about both the new and traditional communication vehicles and formats required in most jobs today:
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client/customer proposals and presentations
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speeches to large and small groups
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media development and management for large or small meetings (electronic and face-to-face)
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public communication, including press releases, web pages, webcast design, and media interviews
Program Requirements:
The certificate requires 15 credits, or five courses. This is an intermediate level certificate that assumes students have knowledge equivalent to COM 1010, Fundamentals of Communication. Some of the elective courses may have additional prerequisites.
| Required Courses: |
Credits |
| COM 2100 Managerial Communication |
3 |
| COM/MGT 2790 Principles of Public Relations* |
3 |
| COM 3670 Business Proposals and Presentations |
3 |
|
|
| Electives (select two): |
6 |
|
AC/GD 2768 Web Page Design
COM 1030 Career Speech: Voice and Articulation
COM 2010 Public Speaking
COM 2160 Marketing and Sales Communication
COM 2180 Leadership Communication
COM 2200 Writing for Broadcast Media
COM 2210 Writing for Print Media
COM 2740 Fundamentals of Television Production**
COM 2760 Video Field Production
COM/AC 2761 Digital Video Editing
COM 2810 Business Meeting Design
COM 3660 Professional Media Producing
|
|
| Total credits to complete the program |
15 |
* A student already working as a documented PR professional could substitute an elective.
** Course offered at Milton Campus only.
Offered in Milton, Plymouth, and Worcester.