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Concentrations

Public Relations

Students interested in Public Relations have a rich and diverse field to study.

Public relations encompasses many aspects, but it’s best described as getting positive messages out to various “publics."  That may be external communication, like for audiences of TV, newspapers, Twitter or Facebook, or internal communication, like employees or shareholders.

In the end, a public relations professional will wear many hats.  On one day, you might be a spokesperson for the company for a media related item, on another day you might be publishing a website newsletter for workers.

Students will learn the theories and practices of Public Relations in hands-on courses and internships that will keep you energized and excited about this career choice!  Off-shoots of PR include event planning and marketing campaigns.

Contact Prof. Kirk Hazlett at 617-979-3526 for more information.

Concentration Required Courses:

COM 2790 Principles of Public Relations  3 credits
COM 2800 Publicity Techniques  3 credits
COM 2900 News Writing and Multimedia Reporting 3 credits
COM 3440 Public Relations Case Studies 3 credits
COM 3450  Field Experience in Public Relations   3 credits
COM 3960 Communication Research   3 credits

 

Choose ONE of the following:

COM 2150 Health Communication 3 credits 
COM 3040 Persuasion 3 credits 
COM 3050 Crisis Communications 3 credits
COM 3500  Media Ethics 3 credits 

 

 

Choose ONE of the following:

AC 2738 Digital Imaging: Photoshop 3 credits
COM 2766 Desktop Publishing: Quark Xpress    3 credits 
COM 2769  Desktop Publishing: InDesign  3 credits 
AC 2768  Web Page Design 3 credits 
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