Last year, Curry College began the process of updating its athletics branding by soliciting proposals for a redesign of its Colonel logo.  A number of freelance graphic designers specializing in athletics logos were contacted.

A team consisting of Athletic Director Vinnie Eruzione, Director of Communication Fran Jackson, and Graphic Designer Rosemarie Valentino guided the project, which included student and alumni focus group feedback that both reinforced the College's decision to redesign the Colonel and influenced revisions during the design process.

"The goal of the redesign was to update the Colonel logo in a manner that is consistent with contemporary athletic logos," said Jackson, adding "the new graphic icon conveys a feeling of energy, strength, motion, and toughness."

In December 2008, Curry College selected a design submitted by Jim Ward of Jim Ward Design in St. Louis, Missouri.

The new Colonel maintains the school's primary colors - purple and white - while incorporating secondary shades of silver and black.  Beginning in the Spring of 2009, it will roll out in all athletics publications, on the official Curry Athletics website, and emblazoned at mid-court in the school's brand-new basketball gymnasium, slated to open in the Fall of 2009.