Lindsey (Brown) McLravy '06 - Communication

 

Lindsey (Brown) McLravy '06 never dreamed that she would become a public relations pro, but she has spent the last five years representing some of the most recognizable brands and events in the country as an Account Executive at SLATE PR in New York City.

When she is not pitching leads to Vogue Magazine or managing product placement on The Better TV Show, she is working to make a name for a renowned list of clients who rely on her daily to manage and execute their publicity, outreach and media engagement. JEEP, Jelly Belly and G-Star Jeans are just a few of the household names that look to Lindsey for advice, as they work to keep their brands in the limelight.

"I have my hand in a little bit of everything," said Lindsey, who enjoys an almost panoramic view of New York City's Upper West Side from her seat on the 24th floor at SLATE.

When Lindsey is not promoting her consumer-driven clients, she works days, nights and even weekends to call attention to a number of well-known events and charities in New York City and beyond. Five years ago, she signed on to handle publicity for the always entertaining Tony Awards, "Broadway's highest honors." Charities in her care include The March of Dimes, Gabrielle's Angel Foundation for Cancer Research and the International Rescue Committee. From pre-gala organization to press credentialing, Lindsey handles nearly detail of the special event promotion and makes it her job to make her clients look good.

"Gabrielle's Angel Foundation throws a huge New York City gala annually. This year we honored Naomi Campbell and had a ton of broadcast coverage surrounding it, including red carpet coverage," said Lindsey, who contacts broadcast, print and online media outlets before each event to insure that her client receives coverage from all angles.

Lindsey arrived in New York City in the fall of 2006, months after graduating from Curry College with a degree in Communication. While in Milton, Lindsey thrived in her broadcast classes and even tested her skills on the air as an entertainment reporter on Curry's student run TV station, CC8. To enhance her writing skills, she also took print journalism classes and wrote stories for Curry's student newspaper, The Currier Times . In her spare time, she volunteered.

"I took everything from photography to broadcast and print journalism. To have some experience in different departments was really great," said Lindsey, who said that the diverse educational experience she had at Curry helps her to approach Public Relations with a well-rounded view of the industry.

Curry College was the obvious choice for Lindsey, as she said she wanted to attend a college that would allow her to connect with her teachers and thrive in a "smaller pond."

"I didn't want to just become a number. I wanted to go to a school where I would not get lost in the shuffle; where I could have that one on one connection with professors," she said, noting Professor Jerry Gibbs as her mentor.

The best decision Lindsey made while studying at Curry was to take advantage of the internship opportunities available, she said. She was selected to take part in a program called the New York Media Experience and landed an internship at Inside Edition, a syndicated television show that delivers breaking news and entertainment highlights. It was there that she later landed her first job in 2006.

"You have to do internships. They are all about figuring out what you like and what you don't like," said Lindsey.

Lindsey transitioned from television to public relations in 2007, joined a firm called PMK/HBH and ultimately helped her boss to start up a new company called Slate PR. She quickly learned that many of the skills she learned as a broadcast journalist at Curry were extremely helpful in her account managing role. She knows how to write leads, since she used to work as a reporter. She knows how the media wants to cover her events, since she used to hold the camera herself. She knows how to communicate with confidence, and that is key.

"I know the other side of the spectrum, so that really helps when reaching out to the media," said Lindsey.

Though Lindsey knew that she arrived in New York City armed with the skills she would need to succeed, she gives credit to her work ethic for propelling her to success in the unpredictable, overwhelming and exciting world of Public Relations.

"You have to be willing to work for it," said Lindsey, who says she will continue to do the same.

 
 
 
 

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