Kassandra Spadaro '13 - Communication


With contributions from Nick Ironside '14

Saying that Kassandra Spadaro '13 has gone big in terms of her internships through Curry College would be an understatement.  In the span of just over a year, she has worked with three of the four major New England professional sports teams.

In the fall of 2011, the communication major (with a concentration in public relations and TV broadcasting) interned in the Boston Celtics media relations department, working with reporters and other media professionals. 

Despite a shortened 2011-2012 NBA season, plagued by labor negotiations and an ensuing lockout, Spadaro says she learned a ton working for the team and met some great people along the way. 

"I was tasked with meeting media contacts at the press gate, giving out press credentials, and also had a chance to record interviews with players after the games," Spadaro proudly recalled.

Most of her time was spent running stats to the media in the press box during games, but on occassion she was able to work courtside. On non-game days, she and her colleagues were active out in the community with the team.

"We would do a lot of community service and go around to local schools for speaking engagements," she said. "We couldn't bring players with us during the lockout, but eventually they would come (to community service events) after the season began."

In the fall of 2012, she continued to aim high, and applied for an internship with the New England Patriots.  And although the interview process was not an easy one, Spadaro worked hard on impressing the nine-person hiring panel.

"They gave me a day to put together a 15 minute PowerPoint presentation on a sports marketing topic, so I chose to discuss Nike's 'Find Your Greatness' campaign from the 2012 Summer Olympics," she recalled.

Spadaro's presentation impressed the panel and secured her a coveted spot with the team for the '12-'13 season, working for the Kraft Sports Group, which includes responsibilities with the Patriots, the New England Revolution, University of Massachusetts football and ESPNBoston.com.

"I do pre-game and half time promotions for the Revs, act as a concierge at UMass football games and I even get to be a flag runner down on the field at Patriots games, during pre-game announcements and after the home team scores a touchdown.  It's really unbelievable.  If someone had told me when I was in high school that I would be working for the Patriots, I would have called them crazy."

Spadaro has also worked as a public relations intern with the Lowell Spinners, a Class A affiliate of the Boston Red Sox.  She got the internship after working with the Nashua Silver Knights, a collegiate team operated and owned by the Spinners.  With Lowell, she planned and participated in promotions between innings on the field and was also tasked with getting local athletes to participate in those events.

Spadaro credits her Curry classes for preparing her for both interviewing and thriving in these high profile positions.  Some of those include 'Managerial Communication' with Professor Sharon Sinnot and 'Experiential Learning' with Professor Robert MacNeil. She also appreciates the support she's received from communication professors Jerry Gibbs and Kirk Hazlett.

"My professors at Curry have been great.  They prepare me, encourage me and are always there for me."

Aside from her internship experience in the field, Spadaro also works in the Office of Admissions at Curry, promoting the school to the next class of successful Curry students.  One particular aspect of the school she touts is something that got her attention while visiting prospective colleges as a high school student.

"I was immediately drawn to the fact that Curry had small class sizes.  I wanted that one-on-one experience with my communication professors.  It gave me a chance to be hands on with the equipment and offered me the opportunity to stand out from day one.  Not a lot of other colleges I looked at offered that type of environment."

After Curry, Spadaro plans to pursue professional sports PR and marketing full time, and hopes that future Curry students will take her advice when choosing a career path.

"It may sound corny, but my recommendation for any student coming to Curry is to 'follow your dreams.'  You can do anything you set your mind to.  Some of my friends at home laughed when I told them I was applying to work in professional sports...but look at me now."


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