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- Communication Major Elaina Druid '16 Awarded "Emerging Leader Scholarship" by Public Relations Society of America
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- Catching up with Alaina Riccardi '10
Catching up with Alaina Riccardi '10
Meet Taylor Swift? Check.
Host a radio show? Check.
Be on the forefront of the latest and greatest innovations from Boston.com? Check.
Alaina Riccardi, a 2010 Curry grad, has been checking these once-in-a-lifetime opportunities off her bucket list since she joined Boston.com as the Sales Representative & Coordinator in 2012. Boston.com, the online home of The Boston Globe, has been constantly growing and evolving since it was established in 1995. And Alaina has played a big role in some of the recent developments.
As you visit Boston.com, look on the right side of the webpage to notice two amazing sources for music and Boston entertainment: RadioBDC and BDCwire. When Alaina began her career at Boston.com, these two platforms did not exist. Additionally, there will be even more sources available if you check back to Boston.com in a couple of weeks.
During the time that she has been there, Alaina has worked primarily on sales, marketing, promotions, and event management for both RadioBDC and BDCwire. Some projects she has organized and executed include Shock Top & RadioBDC's End of the World Party at Game On! in Fenway, RadioBDC Presents the Mighty Might Bosstones Hometown Throwdown at the House of Blues Boston, and the RadioBDC Retro Halloween Party at Ned Devines in Boston.
Did we mention she was also an on-air radio host while doing all of this?!
In addition to her other responsibilities, Alaina was on-air at RadioBDC for about a year. Prior to joining the Boston.com staff, she gained experience both on-air and behind the scenes at WLKC 105.7 The River in New Hampshire, WXRV 92.5 The River in Boston, and at Kiss 108 FM in Boston. She has produced shows such as Brunch by the River with Dana Marshall and Facebook Fridays with Rita Cary, and has interned for Billy Costa's Top 30 Countdown / Matty in the Morning. And let's not forget about her first radio experience... at WMLN-FM here at Curry! "I met so many wonderful people at WMLN, many I still keep in contact with. I feel like the radio world is like the island of misfits toys, in a good way, we are all so different but we are all so passionate about what we do. At WMLN I learned how to be comfortable behind a microphone, how to mess up and then make fun of myself, and how to piece together a great newscast or program. I also learned there is SO much better music out there than Top 40 and Pop! The most obscure artists and songs are usually the best."
More about BDCWire (from BDCWire.com): BDCWire is for young, connected individuals who are interested in discovering the definitive lifestyle and entertainment source for all things current and new in Boston. This is your go-to destination for highly curated events and things to do for a culture-forward audience with an alternative bent.
More about RadioBDC: RadioBDC is an alternative digital music stream, bringing Bostonians an entirely innovative music experience by breaking new music, hosting private listening events, and highlighting news & entertainment features, interactive on-air and social media features.
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