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The Capstone Project
MBA Capstone Course
The Curry College MBA coursework culminates in a Capstone project where the entire MBA cohort works as a team of consultants to an area organization on an applied research project. Under the guidance of the faculty mentors and the business consultancy partner, the cohort defines, analyzes, and develops innovative, data-driven solutions to address major business issues confronting the organization. This complex, multilayered Capstone project provides the MBA students an invaluable opportunity to integrate their newly acquired knowledge, skills, and competencies across diverse business functions and apply their acquired analytical skills to a real life business issue. The Capstone project ends with the entire cohort providing a compelling business presentation to the sponsoring organization, faculty, family, and friends at the program celebration event.
Video: The Curry College MBA Capstone
Recent Capstone Projects
|Cisco Brewers, December 2014
Project Objective: To gain awareness for the Cisco brands outside of Nantucket and the New England area, and to research new locations for expansion.
Client Deliverables: The MBA cohort highlighted their recommendations from their 300-page manuscript in a presentation held in December 2014. The cohort reviewed best practices in the craft brewery industry regarding operations, marketing, human resources and finance. The Cohort then considered new and innovative marketing ideas to help strengthen Cisco's brand awareness. Importantly, the team conducted research for expansion, exploring possible locations that would accomodate and capture the Cisco "vibe".
Photo Gallery: MBA Capstone Presentation, December 2014
Video: The Curry College MBA Capstone featuring the Cisco Brewers Cohort
Reebok, August 2014
Photo Gallery: MBA Capstone Presentation, August 2014
|Simpson Spring, December 2013
Project Objective: To evaluate the four selected areas: finance, operations/distribution, business development/sales, and marketing in order to provide recommendations intended to improve the respective activities of the organization, leading to longevity efficiency and profitability
Client Deliverables: The MBA cohort provided a presentation and manuscript detailing recommendations for industry best practices, procedural operational efficiency, brand recognition, alternative revenue sources, and a financial analysis.
Photo Gallery: MBA Capstone Presentation, December 2013
|Olive Oil, August 2013
Project Objective: How can the U.S. olive oil industry overcome the lack of quality regulations and expand?
Client Deliverables: The MBA cohort provided a manuscript and presentation with an overview of the U.S. olive oil industry, highlighting the importance of lab testing and quality certification. The team provided an assessment of threats and future opportunities, recommendations and best practices for educating consumers, and marketing strategies to increase domestic olive oil sales.
Photo Gallery: MBA Capstone Presentation August 2013
GreenPages, December 2012
Project Objective: How can GreenPages scale its organization, manage its wealth of talent, and achieve financial objectives while maximizing operational efficiencies?
Using the slogan "People, Passion, and Practice," GreenPages Technology Solutions is a national leader and innovator in Virtualization and Cloud Computing solutions.
Client Deliverables: The Curry College MBA cohort provided recommendations including a framework and organizational model for scaling the business and achieving strategic and financial objectives. To support strategic initiatives the MBA capstone group recommended maximizing profitability with focus on organizational structure and culture. To improve operational efficiencies, the Capstone Group concentrated on profitability, costs of departments, and metrics to support changes in industry trends and internal business. Using Wasmer metrics, a review of cost analysis would help GreenPages determine which departments are underperforming.
Photo Gallery: MBA Capstone Presentation December 2012
J|P Fuji Group, August 2012
Project Objective: As J|P Fuji Group grows, how can managers achieve the desired level of service at all six restaurants while trying to sustain development for new concepts, locations, and a franchise program?
In 1988 J|P Fuji Group started their first Japanese restaurant in Quincy, Massachusetts and now manages five concepts and six restaurants in Quincy and Cambridge.
Photo Gallery: MBA Capstone Presentation August 2012
Trio Wine Company, December 2011
Project Objective: Trio Wine Company engaged the Curry College MBA capstone group to offer recommendations for website enhancements, social media exposure, online payment systems, and warehouse integration.
Founded by three individuals with intimate knowledge of the wine business, Trio Wine Company is a small up-and-coming liquor distributor located in southeastern Massachusetts. The company's main goal is to be known for their exemplary customer satisfaction.
Client Deliverables: The MBA Capstone Group offered recommendations regarding inventory management best practices, data backup, and disaster recovery. Other recommendations included marketing and technology integration, and a budget analysis to determine if Trio Wine Company should buy or rent a warehouse facility.
Polartec, LLC, August 2011
Project Objective: How can Polartec, LLC respond to increased demand for new marketing opportunities and improve on internal structures?
Client Deliverables: The MBA cohort offered recommendations for opportunities and implementation strategies on topics including global supply chain and material sourcing, customer analysis, and competitor analysis. The cohort team referenced best practices to conceptualize a competitive intelligence directory and library.
Climate Counts, December 2010
Project Objective: What marketing techniques would propel Climate Counts' message to the masses?
Climate Counts works to broaden public awareness of global warming and bring consumers and companies together in the fight against global climate change by scoring the world's largest companies on levels of climate action. The score card system enables consumers to make educated commerce choices based on corporations' green and sustainability efforts. The company engaged the MBA capstone group to help address changing behavior of individuals who do not support green and sustainability initiatives and to determine how to encourage those who do support these initiatives to become activists in the fight against global warming.
Client Deliverables:The Curry College MBA capstone group provided research and analysis on consumer behavior, market research, and consumer change management while higlighting key areas on which to focus: education, collaboration, and social media marketing.
EMD Millipore, August 2010
Project Objective: How can EMD Millipore focus attention to sustainable development?
EMD Millipore is the world's largest concentration of life science firms manufacturing the majority of its products from plastic materials. With particular attention to their impact on the environment, EMD Millipore is focused on sustainable development. Because of considerable waste in the amount of plastic used in the biopharmaceutical manufacturing process, a pilot take-back program is being tested by clients of the company, which could reduce products in landfills.
Client Deliverables: The Curry College MBA Capstone Group worked with EMD Millipore to research the logistics, costs, regulatory issues, and best practices involved with implementing a product take-back program throughout the company. With a company-wide take-back iniatiative, EMD Millipore can include all clients and help reduce the amount of plastic in landfills.
Mayflower Brewing Company, December 2009
Project Objective: With a well-established high-quality product and excellent reputation, how can Mayflower Brewing Company discover its niche strengths?
Enjoying regional success, the Mayflower Brewing Company has emerged as one of the newest popular craft brewing companies in New England and is located in America's hometown of Plymouth, Massachusetts.
Polartec, LLC, August 2009
Project Objective: How can Polartec, LLC capitalize on opportunities for improved logistics and efficiencies while increasing cash flow?
Client Deliverables: The MBA cohort made recommendations to gain effiencies and increase cash flow including improvements to the purchase order process, expanded use of technology, and freight-on-board agreement implementation. To improve logistics, the team recommended international and domestic alternative warehouse location options. The Capstone Group also made the case for implementing best practices for competitive benchmarking.
South Shore Chamber of Commerce, December 2008
Project Objective: With an emphasis on economic assessment, how can the South Shore Chamber of Commerce create and maintain economic growth?
Weymouth Bank, August 2008
Project Objective: In today's advanced information age and uncertain economic climate, how can Weymouth Bank compete with national institutions and market its message of secure banking?
SGT, Inc., December 2007
Project Objective: What initiatives and product line extensions can SGT, Inc. implement for significant capital infusion?
With its headquarters in India, SGT, Inc. delivers engineering and information technology services worldwide and hopes to become a top 20 outsourcing provider by 2020.
Client Deliverables: The MBA cohort provided research findings focused on specific industry patterns, outsourcing best practices, and the comptetitive landscape. The team made recommendations for industry expansion with a comprehensive analysis of best practices including growth into existing, related, and new sectors.
ECCO USA, August 2007
Project Objective: How can ECCO USA use existing products to enter new market segments?
ECCO USA started over 40 years ago in the footwear industry by "choosing comfort over conformity." There are many industry-wide hurdles facing ECCO USA including slow growth, intense competition, consolidation within the industry, and declining profitability.
Client Deliverables: The MBA Cohort Group presented ECCO USA recommendations to expand its current product line as competition intensifies. The Capstone Group identified a new market segment spanning corporate industries that make up twenty percent of the workforce in the United States. This product line expansion combines quality, comfort, and dependability to fulfill the needs of three untapped markets: ECCO Corporate, ECCO Healthcare, and ECCO Tactical.
The MBA Capstone is an applied research project where students, working as a team of consultants, partner with a business to solve specific challenges facing the organization. Past business partners include Cisco Brewers, as shown in this video, and Reebok International Ltd.
Professor Steve Gunning speaks about what makes the Curry MBA "distinctly unique." Read more...
Curry MBA students team up for Reebok business consulting. Read more...
"I was ready to learn more about business and be more prepared in the world I was working in," explains Lynne Santangelo '14. "I really wanted to have a say, and I wanted people to respect me and my analytical skills. Curry has given me a foundation that has really helped me be a confident person and leader."
"When I thought about getting my MBA, it was really about how I could expand what I know and how I interact with my business," recalls Dawn Erickson '14. "How can I tell our employees that they should always be learning and developing if I'm not doing that myself?"
"Having completed the program I feel more confident in my abilities. I'm more knowledgeable and the capacity of what I can take on has been greatly expanded. With this program under my belt, I can do more. I have a better understanding of how the business world works." Read more...
Ebony Joseph '11 talks about how the Curry MBA Program helped her develop leadership skills, network with other professionals and build friendships.
Dr. Shavindrie ("Shavi") Cooray examines the relationships between humans and technology with her students by embracing technology and by looking at the bigger picture - something she has done extensively in her Ph.D. research and as a former analyst in the corporate world.