Dana Panepinto '87 - WEEI


Dana Panepinto ‘87 is a strong believer in the importance of preparation, hard work, creativity and most of all, making the right decisions.

As the general sales manager and director of sports sales at WEEI/Entercom Radio in Boston, he manages Red Sox play-by-play, Celtics play-by-play, ‘Patriots Monday' and ‘Patriots Friday,' and has helped elevate the Boston Red Sox Radio Network to the number one billing network in major league baseball, despite only airing in the 10th largest media market.

He is regarded as a true sports marketing guru among his peers, and was recently nominated as a "Future Leader of Boston" by the Boston Chamber of Commerce.

With over 20 years of experience in the broadcasting industry, he worked his way through the radio station sales ranks, put himself through law school and helped raise three children along the way.

But he credits the choice he made at an early age, which was to come to Curry College for his undergraduate studies, for laying the foundation for his success.

"When I started looking at colleges I had three criteria. First, I wanted a place similar in size to what I was accustomed; I wasn't ready to be a small fish in a big pond. Second, I was looking for a school with a good communication program. And third, I was looking for a place where I could extend my hockey career at least four more years."

A first generation college graduate, Panepinto found a home at Curry, and hit the ground running from his first day on campus.

"Right from the moment of acceptance I started feeling a special relationship building between myself and the institution I would call home for the next four years. I worked closely with my academic advisor to start formulating a long term plan to achieve my goals."

Not only did Panepinto take advantage of a wide range of advising resources at Curry, he also got to know his fellow students and his professors intimately, both inside and outside the classroom and working at Curry's award-winning radio station WMLN-FM. It was an introduction to the importance of networking, something he believes is essential to success after Curry.

"I can't tell you how many times in the media world I am running in to Curry graduates. As a matter of fact we have three Curry graduates and one intern in our office."

He also took advantage of Curry's experiential learning program, courses which prepared him for the real world by completing internships in the field of communication.

"I had three internships during my time at Curry and two of them turned in to paying summer jobs. I still to this day communicate with the people with whom I worked with at each of these internships."

During his career, Panepinto has used networking so effectively that he has become one of the most connected individuals on the Boston sports scene. He has also extended his sports ties to include charitable organizations by spearheading the annual Jimmy Fund radio-telethon, which has raised tens of millions of dollars over the past two decades to fund research to help fight cancer.

Panepinto made the trip back to campus to welcome the incoming class at as the keynote speaker at Curry College's annual Convocation ceremony and was very impressed with how far the college has come since he graduated.

"I see that all the things that made my experience great at Curry College are still here...they are the foundation for success. What has been built upon that foundation by President Quigley and the board of trustees truly has taken this institution to a whole new level. I'm talking about the first class athletic fields, the beautiful residence halls, an awesome student center, the cutting edge technology in the broadcast center and the growth and diversity of the students and academic programs being offered."

At Convocation he decided to share some words of wisdom with the incoming class:

"College is when your life changes. Most of you are away from home for the first time. You are considering your futures and you'll have many decisions to make on your own. Be thoughtful...life is about making decisions; the path you follow is about making these decisions. Be smart; make the right decisions, not necessarily the easy ones. And remember, as an unknown author once wrote, 'The temptation to quit is greatest just before you succeed.'"


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