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Marketing Class in a lecture about Google digital strategy

Not a Continuing Education student? Visit our traditional undergraduate Marketing program...

B.S. in Marketing

Today’s corporate leaders are only as successful as their creative branding. Coca-Cola, Google, and Disney are global leaders and brand icons because of the creative marketing teams behind them. With a Marketing degree from Curry College, you’ll learn what motivates consumers and how to influence them in an ever-changing global marketplace. With specialized courses in advertising, consumer behavior, and digital marketing, and the possibility of internships built into the curriculum, Curry will prepare you for the dynamic field of marketing or help you elevate your career by earning this degree. 

Courses begin every eight weeks

The time required to complete your degree depends on the number of courses you take each term, which you can determine according to your personal and professional responsibilities. With new courses beginning at Curry every eight weeks, your progress can be as fast or as flexible as you choose.

Courses offered in hybrid and online formats

To model the real world organizational practice of using technology in daily communication, the core required marketing courses are delivered in both fully online or hybrid formats. Hybrid courses combine face-to-face and online learning: some may alternate weeks meeting in-class, and others may meet weekly for a shorter period of time. Fully online courses are as described, FULLY ONLINE with no in-class meetings. Regardless of the format, you will discover that hybrid learning brings more flexibility to your academic schedule, while providing you the opportunity to personally meet your faculty and peers to strengthen your academic, social and professional networks. 

Make the most of your transfer credits and work experience

Curry helps you fast-track your degree completion by offering:

  • Transfer credits for courses completed at other colleges - with no time limit on transfer credits, including science courses. At least 30 credits must be completed at Curry College to earn a degree.
  • College credit for equivalent education and relevant work experience.
  • College credit for a passing score on CLEP, DANTES or Regents examinations.

No Application fee required

Curry has no application fee, and you can enroll in most continuing education courses while you're compiling the application materials. Once complete, we promptly review your materials and mail an acceptance letter to you. If you apply for financial aid, Curry's Student Financial Services Office will notify you after you are accepted about eligibility for a financial aid award.

Part-time or Full-time - you choose the pace that's right for you

The Division of Continuing and Graduate Studies offers 8 week terms.  Our evening and weekend schedule, coupled with our in-class, online, and blended learning formats, provide you the opportunity to pursue your education while managing life's responsibilities.

Part-Time
Carrying a part-time schedule, you can complete up to 6 courses a year by attending classes 1 evening or Saturday per week.

Full-Time
Attend full-time by carrying a part-time course load.  How?  By enrolling in 2 courses every 8 weeks, you will complete a full-time course load on a part-time basis.  You may also consider taking a combination of our 8-week and 15-week classes.

YOU CHOOSE...

Course Schedules and Registration Information

Join us virtually to learn more about degree and non-degree programs and classes available through the Division of Continuing and Graduate Studies.

Business Administration Partnership Program @ Massasoit Community College in Brockton:

Monday, November 30 at Noon -  Register

RN-BS Nursing:

Monday, November 30 at Noon - Register

Continuing Education Degree Completion Programs and Transfer Credit Options:

Monday, November 30 at 4:00 p.m. - Register

M.Ed. Transition Specialist post-Bachelor's Certificate:

Monday, November 30 at 4:30 p.m. - Register

Prerequisites:

BUS 1000 Intro to Business
BUS 1610 Economics: Macro
BUS 1611 Economics: Micro
MIS 1010 Managing with Information Systems
ACNT 1010 Financial Accounting
(Prerequisite: Math Assessment)
ACNT 1011 Managerial Accounting

Required Courses:

MRKT 2000 Marketing Analytics 
MRKT 2100 Digital Marketing
MRKT 2160 Consumer Behavior
MRKT 2520 Marketing Management
MRKT 3000 Marketing Research
MRKT 3980 Senior Seminar: Marketing Policy
BUS 2000 Management Theory and Practice
BUS 2150 Quantitative Methods and Analytics
BUS 2250 Business Law
BUS 2550 Operations Management
BUS 2570 Financial Management
BUS 3930 Management of International Business
BUS 3950 Business Ethics Seminar


Electives (Choose 3):

SRM 2000 Sport and Recreation Marketing
and Revenue Streams
MRKT 2110 Sales Management
MRKT 2120 Retailing Management
MRKT 2790 Public Relations
MRKT 3100 Advertising Management
MRKT 3450 Internship - Marketing
MRKT 3560 Global Marketing

Program Learning Objectives:

  1. Students will be able to Integrate the functional areas of Marketing and the broader community to inform decision making.
  2. Students will be able to apply critical thinking and analytical techniques to solve real problems related to the Marketing discipline.
  3. Students will be able to recognize and apply ethical principles to leadership and management decisions.
  4. Students will be able to apply fundamental quantitative and qualitative support tools for decision making.
  5. Students will be able to demonstrate effective professional communication skills through writing, research, and presentations as individuals and as productive members of teams.
  6. Students will be able to define and describe the key marketing elements through the development and presentation of a strategic marketing plan.
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Tuition Assistance Award

Finishing your degree is more affordable than ever. Continuing Education students can take 9 or more credits per semester and reduce your per-credit cost to just $375/credit. Talk to your Advisor for complete Tuition Assistance Award details. Award eligibility and availability of courses is not guaranteed. 

Take the next step

We're excited you're considering one of our outstanding Curry College continuing education programs and look forward to helping you reach your career goals.