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Business Analytics and Information Systems (BAIS) represented on computer screen

A minor in Business Analytics and Information Systems (BAIS) will provide students with the skills needed to manage a business built on data, software, and artificial intelligence. Students will learn how to design a data architecture that can support the digital transformation of a business by collecting, cleaning, and integrating data from internal and external data sources. Students will learn to make clean, integrated data available to users and other software applications through a data pipeline and APIs. Students will learn how clean, integrated data can be used to analyze business data and solve various business problems.

Student who successfully complete the Business Analytics and Information Systems (BAIS) minor will have the knowledge and skills to:

  • Apply appropriate concepts and methodologies to design a data architecture that is aligned with the strategies of the business, facilitates the flow of business processes, and can support the information requirements of managers and other users.
  • Design queries to analyze data stored in relational databases and acquire relevant business information.
  • Build code to gather, transform, visualize, and analyze data using machine learning, statistical modeling packages, text analytics, and social network analytics.
  • Select the most appropriate design and analytics tools to suit various scenarios from the sub-areas of business.
  • Explain how emerging technologies can be used to store, manipulate, and analyze unstructured data (e.g., social media content, images, email text) to enable better decision-making in business.
  • Design code to implement machine learning/artificial intelligence models to predict outcomes and provide information that can be used to solve problems in various areas of business.

Business Analytics and Information Systems (BAIS) Curriculum

Required Courses (12 credits):

BAIS 1010 Managing with Information Systems 3
BAIS 2050 Data Mining, Artificial Intelligence,
and Machine Learning
BAIS 2060 Coding for Business Analytics 3
BAIS 3020 Gathering Business Intelligence from
Structured and Unstructured Data

Choose ONE of the following electives (3 credits):

ACNT 2060 Forensic Accounting 3
BAIS 2030 Electronic Commerce 3
BAIS 3050 Enterprise Systems Project Management 3
MRKT 2000 Marketing Analytics 3

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