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Students pursuing a Sport and Recreation Management degree at his internship at the TD Garden

Curry College is delighted to offer students a major in Sport and Recreation Management, a program housed with the College’s Business Department offering the unique management, marketing, and strategy curriculum to succeed in the businesses of sport and recreation. The career-focused curriculum will prepare to be a critical thinker, interdisciplinary in your approach, and capable of effectively managing and marketing sport and recreation enterprises across an array of markets.

The complexity, globalization, and profound impact sport and recreation industries have on society have created an increasing demand for this specialized curriculum. Employment for the collective professions related to sport management is projected to grow 12 percent from 2016 to 2026, faster than the average for all occupations. Rising participation and interest in high school, college, and professional sports should only increase the demand for graduates of sport management programs in years to come.

The Sport and Recreation Management program is focused on preparing you for your future career, providing you with management principles related to planning, organizing, staffing, leading, and controlling. Graduates of the program will go on to careers in a diverse industry, including: professional sports, recreation departments, nonprofits, marketing agencies, and event management. Topics to be covered will include, but are not limited to, Sports and Recreation administration, governance, marketing, revenue streams, sponsorship and sales, strategy and leadership.

Course Requirements and Information

Required Courses:

  • Introduction to Sport and Recreation Management
  • Sport and Recreation in Society
  • Sport and Recreation Administration
  • Sport and Recreation Marketing & Revenue Streams
  • Sport and Recreation Facility and Event Management
  • Sport and Recreation Legal Studies
  • Sport and Recreation Strategy and Leadership
  • Sport and Recreation Governance and Policy
  • Seminar – Sport and Recreation

Upon completion of the Bachelor in Science in Sport and Recreation Management, students will be able to:

  • Apply critical thinking and techniques to solve real problems related to the sport and recreation industries.
  • Recognize, understand and apply laws, ethical situations, and social responsibility as it relates to working in the sport and recreation industries.
  • Effectively communicate through writing, research, and speaking with individuals, organizations, media and the public across all sport and recreation industry settings.

Apply branding, event management, and marketing theories as they apply to the global and domestic sport and recreation industry consistent with the professional standards.

Professor Michelle Brimecombe

Meet Professor Michelle Brimecombe

Professor Michelle Brimecombe joined the Business Department in August 2019. Dr. Brimecombe specializes in sport with an emphasis on organizational behavior, and was a leading faculty member in the Sport Management program at Newbury College for the past four years while working as the Administrative Officer with Massachusetts Youth Rugby and as a consultant in the professional sports industry.

Seth Corwin, Class of 2020

Seth Corwin, Class of 2020

“I’ve learned so much in class about sport management, including collective bargaining, marketing, and various legal issues involved in the industry. And my internship with the Boston Management Group, an agency that represents elite hockey players, has given me solid real-world experience.

Read More About Seth
Nic Clark

Nic Clark, Class of 2022

“As soon as I learned Sport and Recreation Management was going to be a major I went right over and made the switch. I knew I wanted a career in sports. Before, I had to relate my coursework back to sports. Now I don’t have to do that. My Sport and Recreation Management classes do that for me.”

Thomas Perez, Class of 2022

“My Sport and Recreation Management professors have been amazing. My success all starts with them. It’s all about my relationship with them, my connection to them, and the doors this degree will help open.”

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We're excited you're considering our outstanding Curry College academic programs and look forward to helping you reach your career goals.