Curry College is delighted to offer students a major and minor in Sport and Recreation Management, a program housed with the College’s Business Department offering the unique management, marketing, and strategy curriculum to succeed in the businesses of sport and recreation. The career-focused curriculum will prepare to be a critical thinker, interdisciplinary in your approach, and capable of effectively managing and marketing sport and recreation enterprises across an array of markets.
The complexity, globalization, and profound impact sport and recreation industries have on society have created an increasing demand for this specialized curriculum. Employment for the collective professions related to sport management is projected to grow 12 percent from 2016 to 2026, faster than the average for all occupations. Rising participation and interest in high school, college, and professional sports should only increase the demand for graduates of sport management programs in years to come.
The Sport and Recreation Management program is focused on preparing you for your future career, providing you with management principles related to planning, organizing, staffing, leading, and controlling. Graduates of the program will go on to careers in a diverse industry, including: professional sports, recreation departments, nonprofits, marketing agencies, and event management. Topics to be covered will include, but are not limited to, Sports and Recreation administration, governance, marketing, revenue streams, sponsorship and sales, strategy and leadership.
Course Requirements and Information
Minimum Grade Policy for Business Department Majors/Minors:
This policy will apply to all majors and minors offered within the Business Department (Accounting, Business Administration, Marketing, MIS, and Sport Management).
Students who are majoring or minoring in any program offered within the Business Department will be required to retake any pre-/ co-requisite, elective, or required course offered by the Business Department if they earn below a grade of a C. Students are allowed to waive this policy for their first two grades of C-. The third C- and any subsequent grades of a C- will have to be retaken. Although students are not required to maintain a GPA of 2.5 to be a Business Department major, students who receive a cumulative GPA of less than 2.5 will be required to meet with the Academic Success Coordinator and commit to a specified plan for the following full semester to improve their grades.
Prerequisites:
| BUS 1000 |
Intro to Business |
| BUS 1610 |
Economics: Macro |
| BUS 1611 |
Economics: Micro |
| ACNT 1010 |
Financial Accounting
(Prerequisite: Math Assessment) |
| ACNT 1011 |
Managerial Accounting |
Required Courses:
| SRM 1000 |
Introduction to Sport and Recreation Management |
| SRM 2000 |
Sport and Recreation in Society |
| SRM 2010 |
Sport and Recreation Administration |
| SRM 2020 |
Sport and Recreation Marketing and Revenue Streams |
| SRM 2030 |
Sport and Recreation Facility and Event Management |
| SRM 3000 |
Sport and Recreation Legal Studies |
| SRM 3010 |
Sport and Recreation Strategy and Leadership |
| SRM 3020 |
Sport and Recreation Governance and Policy |
| SRM 3980 |
Senior Seminar: Sport and Recreation |
| BUS 2000 |
Management Theory and Practice |
| BUS 2150 |
Quantitative Methods and Analytics |
| BUS 2250 |
Business Law |
| BUS 2550 |
Operations Management |
| BUS 2570 |
Financial Management |
| BUS 3930 |
Management of International Business |
| BUS 3950 |
Business Ethics Seminar |
| MRKT 2520 |
Marketing Management |
Prerequisite or Corequisite:
| MATH 1150 |
Statistics I (BUS 2150) |
Minimum Grade Policy for Business Department Majors/Minors:
This policy will apply to all majors and minors offered within the Business Department (Accounting, Business Administration,
Marketing, MIS, and Sport Management).
Students who are majoring or minoring in any program offered within the Business Department will be required to retake any pre-/
co-requisite, elective, or required course offered by the Business Department if they earn below a grade of a C. Students are allowed
to waive this policy for their first two grades of C-. The third C- and any subsequent grades of a C- will have to be retaken. Although
students are not required to maintain a GPA of 2.5 to be a Business Department major, students who receive a cumulative GPA of
less than 2.5 will be required to meet with the Academic Success Coordinator and commit to a specified plan for the following full
semester to improve their grades.
Required Courses: 9 Credits
| SRM 1000 |
Intro to Sport and Recreation Management |
3 |
| SRM 2010 |
Sport and Recreation Administration |
3 |
| SRM 2020 |
Sport and Recreation Marketing
and Revenue Streams |
3 |
Choose two of the following electives: 6 Credits
| SRM 2000 |
Sport and Recreation in Society |
3 |
| SRM 2030 |
Sport and Recreation Facility
and Event Management |
3 |
| SRM 3000 |
Sport and Recreation Legal Studies |
3 |
| SRM 3010 |
Sport and Recreation Strategy and Leadership |
3 |
| SRM 3020 |
Sport and Recreation Governance and Policy |
3 |
Total Credits: 15
Upon completion of the Bachelor in Science in Sport and Recreation Management, students will be able to:
- Apply critical thinking and techniques to solve real problems related to the sport and recreation industries.
- Recognize, understand and apply laws, ethical situations, and social responsibility as it relates to working in the sport and recreation industries.
- Effectively communicate through writing, research, and speaking with individuals, organizations, media and the public across all sport and recreation industry settings.
- Apply branding, event management, and marketing theories as they apply to the global and domestic sport and recreation industry consistent with the professional standards.
