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Student in class pursuing a Marketing Concentration at Curry College

Not a traditional undergraduate student? Visit our continuing education Marketing degree program...

B.S. in Marketing

Today’s corporate leaders are only as successful as their creative branding. Coca-Cola, Google, and Disney are global leaders and brand icons because of the creative marketing teams behind them. With a Marketing degree from Curry College, you’ll learn what motivates consumers and how to influence them in an ever-changing global marketplace. With specialized courses in advertising, consumer behavior, and digital marketing, and internships built into the curriculum, Curry will prepare you for the dynamic field of marketing.

Courses you’ll love

Marketing Analytics
Market Research
Consumer Behavior
Global Marketing
Digital Marketing
Advertising

Enhance Your Degree

A minor in Marketing can help you further specialize your skills and knowledge for degree programs such as:

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The Path to Your Dream Career

The field of advertising, publicity, and marketing is projected to grow nearly ten percent by 2028, according to the U.S. Bureau of Labor Statistics. Marketing professionals work in a variety of roles, including:

  • Product Marketing Manager
  • Market Research Analyst
  • Merchandiser
  • Sales Manager
  • Purchasing Agent
  • Brand Marketing Executive
  • Digital Marketing Manager

Dream Beyond the Classroom 

Intern with Boston’s top companies – With easy access to Boston, students can take advantage of internships with Gillette Stadium, Reebok, Dunkin’ Brands, and iHeart Radio, among others.

Get real-work project experience – Marketing majors participate in a capstone seminar course to present a real-world project and receive a professional critique of your work.

Learn from the industry leaders – Curry’s Speaker Series features global professionals from Enterprise, Flywire, Google, Sodexo, and many other local corporate leaders.

Network with alums in the field - Our Business Department alumni are leading teams at CVS Health, Raytheon, Hasbro, Anheuser-Busch, the Boston Red Sox, and Comcast.

Fast track your career – Marketing students meet all prerequisites needed for Curry’s 5th Year MBA program.

Minimum Grade Policy for Business Department Majors/Minors:
This policy will apply to all majors and minors offered within the Business Department (Accounting, Business Administration, Marketing, MIS, and Sport Management).

Students who are majoring or minoring in any program offered within the Business Department will be required to retake any pre-/ co-requisite, elective, or required course offered by the Business Department if they earn below a grade of a C. Students are allowed to waive this policy for their first two grades of C-. The third C- and any subsequent grades of a C- will have to be retaken. Although students are not required to maintain a GPA of 2.5 to be a Business Department major, students who receive a cumulative GPA of less than 2.5 will be required to meet with the Academic Success Coordinator and commit to a specified plan for the following full semester to improve their grades.

Prerequisites:

BUS 1000 Intro to Business
BUS 1610 Economics: Macro
BUS 1611 Economics: Micro
MIS 1010 Managing with Information Systems
ACNT 1010 Financial Accounting
(Prerequisite: Math Assessment)
ACNT 1011 Managerial Accounting

Required Courses:

MRKT 2000 Marketing Analytics 
MRKT 2100 Digital Marketing
MRKT 2160 Consumer Behavior
MRKT 2520 Marketing Management
MRKT 3000 Marketing Research
MRKT 3980 Senior Seminar: Marketing Policy
BUS 2000 Management Theory and Practice
BUS 2150 Quantitative Methods and Analytics
BUS 2250 Business Law
BUS 2550 Operations Management
BUS 2570 Financial Management
BUS 3930 Management of International Business
BUS 3950 Business Ethics Seminar


Electives (Choose 3):

SRM 2000 Sport and Recreation Marketing
and Revenue Streams
MRKT 2110 Sales Management
MRKT 2120 Retailing Management
MRKT 2790 Public Relations
MRKT 3100 Advertising Management
MRKT 3450 Internship - Marketing
MRKT 3560 Global Marketing

Minimum Grade Policy for Business Department Majors/Minors:
This policy will apply to all majors and minors offered within the Business Department (Accounting, Business Administration,
Marketing, MIS, and Sport Management).

Students who are majoring or minoring in any program offered within the Business Department will be required to retake any pre-/
co-requisite, elective, or required course offered by the Business Department if they earn below a grade of a C. Students are allowed
to waive this policy for their first two grades of C-. The third C- and any subsequent grades of a C- will have to be retaken. Although
students are not required to maintain a GPA of 2.5 to be a Business Department major, students who receive a cumulative GPA of
less than 2.5 will be required to meet with the Academic Success Coordinator and commit to a specified plan for the following full
semester to improve their grades.

Required Courses: 6 Credits

BUS 1000 Intro to Business
OR
BUS 2100 Small Business Concepts 3
MRKT 2520 Marketing Management 3

Choose four of the following electives: 12 Credits

MRKT 2000 Marketing Analytics 3
MRKT 2008 Digital Marketing 3
MRKT 2160 Consumer Behavior 3
MRKT 3000 Marketing Research 3
MRKT 3980 Senior Seminar Marketing 3
MRKT 2110 Sales Management 3
MRKT 2120 Retail Management 3
MRKT 2790 Public Relations 3
MRKT 3100 Advertising Management 3
MRKT 3560 Global Marketing 3
MRKT 3450 Internship Marketing 3
SRM 2020 Sport and Recreation Marketing
and Revenue Streams
3

Total Credits: 18

Program Learning Objectives:

  1. Students will be able to Integrate the functional areas of Marketing and the broader community to inform decision making.
  2. Students will be able to apply critical thinking and analytical techniques to solve real problems related to the Marketing discipline.
  3. Students will be able to recognize and apply ethical principles to leadership and management decisions.
  4. Students will be able to apply fundamental quantitative and qualitative support tools for decision making.
  5. Students will be able to demonstrate effective professional communication skills through writing, research, and presentations as individuals and as productive members of teams.
  6. Students will be able to define and describe the key marketing elements through the development and presentation of a strategic marketing plan.

Explore Related Programs:

A Curry College student interns at the TD Garden for the Boston Celtics

Internships

The Internship Program at Curry College offers students the opportunity to explore a variety of career paths by learning about their interests, skills, strengths, and values while acquiring course credits.

A student receives his Business Honor Society certificate

Business Honor Society

Sigma Beta Delta encourages and recognizes scholarship and achievement among business students and promotes personal and professional improvement and a life distinguished by honorable service to humankind.

A Curry College Management Forum student poses for a photo

Business Students Association

The Business Students Association (BSA) promotes and enhances the theories inherent in the diverse field of business, and serves members of the community with a broader understanding of the business discipline, and its sub disciplines, and how they encompass multiple aspects of work, living, and recreation.

Curry College students outside of Intel in Silicon Valley

Silicon Valley Trips

Curry College Business and Technology students and faculty travel to Silicon Valley every other spring to experience the hub of business and tech first-hand.

A Curry College Study Abroad student pets an elephant in Thailand

Study Abroad

Along with institutional partnerships, you can create your own Study Abroad opportunity, or go global with our own faculty members as part of our Short-term, Faculty-led Courses.

Curry College students laughing in science lab

First-Year Experience

Making the transition to college can be a little confusing and lot of fun. Your First-Year Experience at Curry College helps smooth out the bumps and puts you on the path to success.

A Curry College Honors program student sparks conversation in the classroom

Honors Program

Building on the theme of "culture and identity," the Curry College Honors Program prepares students to be leaders in the profession and in the community.

A Curry College faculty member interacts with students in the classroom

Gen Ed

At the heart of Curry College's undergraduate curriculum is our General Education (Gen Ed) Program. Gen Ed is based on our belief in the power and potential of the liberal arts.

Take the next step

We're excited you're considering our outstanding Curry College academic programs and look forward to helping you reach your career goals.