Video shoots should typically be scheduled several weeks in advance and may be subject to specific conditions (weather, timing of classroom or athletic events, etc.). Clients should also take into account elements of both the pre- and post-production phases aside from the principle photography, including planning/scripting/storyboarding and scheduling video shoot(s), and then logging, transcribing, and editing.
Typical Video Process:
- Plan/Script/Storyboard/Cast (acquire talent releases from subjects)
- Schedule/Shoot Interviews and B-Roll
- Upload, log and transcribe video assets
- Create editor’s 1st cut - reviewed by VP of MarComm and Director of Digital Communications
- Editor addresses 1st draft notes
- Send consensus MarComm cut to client (with a maximum of 3 rounds of edits)
- Finalize and caption video
- Publish and distribute using agreed upon media channels