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The Curry marketing website, Curry.edu, is the College's primary digital channel, delivering a virtual experience of Curry College to a variety of audiences. These include:
If there is a web or digital distribution component to your project, we will assist you with content intake and planning for those aspects, including dates for receiving content for the web, review of content and go-live dates to be included in the production schedule.
The Curry website is built on the Ingeniux CMS platform. Since launching in its newest iteration, the actual hands-on editing of the website is centralized in the Office of Marketing and Communications, although each department remains responsible for their content on the website. With thousands of pieces of content contained within the site, it truly takes a village. Updating Curry.edu regularly not only helps keep our content fresh and accurate, but also helps boost the College's search engine rankings on Google, Bing, Yahoo, etc.
Each department is tasked with designating at least one website liaison, assigned with periodically auditing their respective area(s) of Curry.edu and communicating updates to the Office of Marketing and Communications.
Thorough department website audits should take place at least twice a year (once in the late summer/early fall and once in the early spring) along with communicating iterative edits to MarComm along the way (bulleted notes in an email or a marked up Word document usually suffice). Liaisons are responsible for reviewing their department web pages for accuracy, spelling/grammar, formatting and imagery. Departments should also view their content on a mobile device or a minimized desktop window to be sure that content is rendering properly. (Note: More than 50% of all Curry.edu users now view their content on a mobile device.)
To request edits to Curry.edu, please contact John Eagan, Director of Digital Communications at 617-333-2974 or email@example.com.
This section is for users of the Ingeniux Content Management System (CMS). In order to ensure visual consistency, strengthen search engine optimization (SEO), and adhere to accessibility standards throughout the site, it is important to follow these guidelines as closely as possible. Variations from these standards are to be reviewed by the Office of Marketing and Communications. Please contact firstname.lastname@example.org for any questions regarding the following guidelines:
Our office uses various digital tools to track audience data and ensure accuracy, consistency, compliance, and search engine optimization of content housed on the Curry.edu website.
Along with ongoing tracking analysis of the website at large, we will often run department page analytics/web traffic reports as a benchmarking step during a project's kick-off phase.