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Student networking as part of her Public Relations Concentration at Curry College

NEW! Become a PR Professional

Students interested in a degree in Public Relations through the School of Business and Computer Science have a rich and diverse field to study. Nearly every industry is in need of Public Relations professionals including business, entertainment, government, sports, and much more! The Curry College Public Relations major prepares graduates in strategic planning, effective oral and written communication, leadership and conflict resolution, DEI issues, and social media management in a wide variety of for-profit and nonprofit settings. Through a variety of experiencial learning opportunities, including hands-on internships with some of Greater Boston's top companies, graduates of the PR program are geared for professional success.

Careers in Public Relations deliver highly competitive financial and advancement opportunities. In fact, employment of public relations specialists is projected to grow 11 percent from 2020 to 2030, faster than the average growth for all other occupations.

Courses you’ll love

  • Principles of Public Relations: Explore careers in the field and tackle Public Relations cases from today’s headlines. Learn what PR is—and isn’t.
  • Public Relations Case Studies: From classic to current cases, you’ll see how to strategically manage Public Relations challenges.
  • Crisis Communication Management: From cruise ship disasters to celebrity scandals, you’ll see how to handle crises as a Public Relations manager.
  • Digital Essentials: Hands-on training in Adobe Photoshop, Illustrator, InDesign and XD with a final production-ready document integrating these programs.
  • Publicity Techniques: Create your own nonprofit organization and have a portfolio-ready suite of materials to share during internship and job interviews.
  • Public Relations Research & Campaign Design: Teams create a ready-to-implement PR campaign for a real-world client!

Enhance your Degree

Specialize with a PR-related minor:

...or ask about our 5th Year MBA program - receive your bachelor's and master's degree in 5 years!

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The Path to Your Dream Career

Just a few of the many career options include:

  • Company Spokesperson
  • Crisis Communications
  • Employee Communications Director
  • Investor Relations
  • Marketing
  • Multimedia Journalism
  • Non-profit
  • Press Secretary
  • Project Manager
  • Social Media Content Management
  • Sports Information Director
  • Website Content Management

Required Courses:

BUS 1000: Intro to Business

GD 1500: Digital Essentials

PR/MRKT 2790: Principles of Public Relations

PR 2800: Publicity Techniques

PR 2850: Managing Public Relations in a Diverse World

PR 3900: Public Relations Research and Campaign Design

PR 3440: Public Relations Case Studies

PR/MRKT 3450: Internship

Electives
Select three electives (9 credits) from the following courses:

PR 3050: Crisis Communication Management

GD 2500: Graphic Principles I

GD 2575: Web Design and Development 

COM 2760: Video Storytelling

COM 2761: Digital Video Editing

COM 2900: Multimedia Journalism

BUS 2100: Small Business Concepts

MRKT 2520: Marketing Management

MRKT 2000: Marketing Analytics

MRKT 2008: Digital Marketing

MRKT 3000: Marketing Research

SRM 1000: Introduction to Sport and Recreation Management

SRM 2000: Sport and Recreation in Society

SRM 2010: Sport and Recreation Administration

SRM 2030: Sport and Recreation Facility and Event Management

Total: 33 Credits

Requirements for a minor in Public Relations are as follows:

PR/MRKT 2790: Principles of Public Relations

PR 2800: Publicity Techniques

PR 2850: Managing Public Relations in a Diverse World

PR 3900: Public Relations Research and Campaign Design

PR 3440: Public Relations Case Studies

Total: 15 Credits

Upon completion of the Public Relations major, students will be able to:

  1. Describe effective leadership and management principles in the organizational settings that fit their career aspirations.
  2. Demonstrate understanding and development of a code of ethics, preparing them to apply ethical and legal judgment in their careers.
  3. Demonstrate proficiency in persuasive and motivational presentations and written communication.
  4. Demonstrate mastery of social media and other digital platforms to tell stories, build relationships with key publics, and monitor publics’ opinions and concerns through use of analytics.
  5. Apply diversity, equity, and inclusion awareness and understanding in research and campaigns documents.

Meet Our Students/Alumni:

Alexa Hinton '23

Meet Alexa Hinton '23

Alexa Hinton '23 wasn't exactly sure what she wanted to do with her major when she came to Curry, due to the many options offered. After taking some classes and having the chance to explore those options, Alexa found that public relations best aligned with her goal to work in corporate communication or human resources after Curry.

Alexa Hinton '23

Meet Hailey Bishop '22

Hailey Bishop's passion for fashion dates back to her formative years. While a student at Curry, Bishop had her article featuring Project Runway season 14 winner Chris Donovan published by styleboston, the online version of the Emmy-award winning lifestyle TV show.

Nicole Bousquet ’21, Communication/PR

Meet Nicole Bousquet ’21

In her public relations internship at Hollywood Agency, a nationally recognized PR and integrated communications firm based in Hingham, Mass., Nicole Bousquet ’21 got an inside look at agency life and decided it was her desired path after graduation. She now works as an Assistant Account Executive at Matter Communications, an award-winning PR firm in Boston.

Dr. Brenda Wrigley

Meet Dr. Brenda Wrigley

Dr. Brenda Wrigley leads the Public Relations program at the Curry College School of Business and Computer Science. She earned her Ph.D. from Syracuse University’s Newhouse School of Public Communications, as well as a master’s degree in Public Relations from Newhouse and a Bachelor of Broadcast Journalism degree from the University of Missouri/Columbia. Prior to earning her terminal degree, she had a 21-year career in broadcast journalism, broadcast advertising sales and sales management, and corporate marketing communication management.

Explore Related Programs:

Students in the Curry College DECA chapter pose with their faculty advisor

DECA

The Curry College DECA Chapter prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

A student receives his Business Honor Society certificate

Business Honor Society

Sigma Beta Delta encourages and recognizes scholarship and achievement among business students and promotes personal and professional improvement and a life distinguished by honorable service to humankind.

A Curry College student interns at the TD Garden for the Boston Celtics

Internships

The Internship Program at Curry College offers students the opportunity to explore a variety of career paths by learning about their interests, skills, strengths, and values while acquiring course credits.

A Curry College Management Forum student poses for a photo

Business Students Association

The Business Students Association (BSA) promotes and enhances the theories inherent in the diverse field of business, and serves members of the community with a broader understanding of the business discipline, and its sub disciplines, and how they encompass multiple aspects of work, living, and recreation.

A Curry College Study Abroad student pets an elephant in Thailand

Study Abroad

Along with institutional partnerships, you can create your own Study Abroad opportunity, or go global with our own faculty members as part of our Short-term, Faculty-led Courses.

Curry College students laughing in science lab

First-Year Experience

Making the transition to college can be a little confusing and lot of fun. Your First-Year Experience at Curry College helps smooth out the bumps and puts you on the path to success.

A Curry College faculty member interacts with students in the classroom

Gen Ed

At the heart of Curry College's undergraduate curriculum is our General Education (Gen Ed) Program. Gen Ed is based on our belief in the power and potential of the liberal arts.

Take the next step

We're excited you're considering our outstanding Curry College academic programs and look forward to helping you reach your career goals.