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Student in class pursuing a Marketing Concentration at Curry College

Not a traditional undergraduate student? Visit our continuing education Marketing degree program...

B.S. in Marketing

Today’s corporate leaders are only as successful as their creative branding. Coca-Cola, Google, and Disney are global leaders and brand icons because of the creative marketing teams behind them. With a Marketing degree from Curry College, you’ll learn what motivates consumers and how to influence them in an ever-changing global marketplace. With specialized courses in advertising, consumer behavior, and digital marketing, and internships built into the curriculum, Curry will prepare you for the dynamic field of marketing.

Related: Curry College to Launch School of Business and Computer Science

Courses you’ll love

Advertising
Consumer Behavior
Digital Marketing
Global Marketing
Marketing Analytics
Marketing Research

Enhance Your Degree

A minor in Marketing can help you further specialize your skills and knowledge for degree programs such as:

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The Path to Your Dream Career

The field of advertising, publicity, and marketing is projected to grow nearly 10% by 2028, according to the U.S. Bureau of Labor Statistics. Marketing professionals work in a variety of roles, including:

  • Product Marketing Manager
  • Market Research Analyst
  • Merchandiser
  • Sales Manager
  • Purchasing Agent
  • Brand Marketing Executive
  • Digital Marketing Manager

Dream Beyond the Classroom 

Intern with Boston’s top companies – With easy access to Boston, students can take advantage of internships with Gillette Stadium, Reebok, Dunkin’ Brands, and iHeart Radio, among others.

Get real-work project experience – Marketing majors participate in a capstone seminar course to present a real-world project and receive a professional critique of their work.

Learn from the industry leaders – Curry’s Speaker Series features global professionals from Enterprise, Flywire, Google, Sodexo, and many other local corporate leaders.

Network with alums in the field - Our School of Business and Computer Science alumni are leading teams at CVS Health, Raytheon, Hasbro, Anheuser-Busch, the Boston Red Sox, and Comcast.

Fast track your career – Marketing students meet all prerequisites needed for Curry’s 5th Year MBA program.

The minimum laptop requirements for Accounting, Business Administration, Marketing, Sport and Recreation Management, and Computer Science majors are:

  • Windows 10 or 11 operating system
  • Minimum 64-bit Intel I-7 or 64-bit AMD Ryzen 7
  • Minimum quad core processor
  • Minimum 8 GB memory
  • Minimum 500 GB internal storage

Explore Related Programs:

Students in the Curry College DECA chapter pose with their faculty advisor

DECA

The Curry College DECA Chapter prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

Curry College PRSA student poses for a photo

PR Pros

The PR Pros are a pre-professional group within the School of Business and Computer Science. The group was created to share the exciting and rewarding careers available in the field of Public Relations.

A student receives his Business Honor Society certificate

Business Honor Society

Sigma Beta Delta encourages and recognizes scholarship and achievement among business students and promotes personal and professional improvement and a life distinguished by honorable service to humankind.

A Curry College student interns at the TD Garden for the Boston Celtics

Internships

The Internship Program at Curry College offers students the opportunity to explore a variety of career paths by learning about their interests, skills, strengths, and values while acquiring course credits.

A Curry College Management Forum student poses for a photo

Business Students Association

The Business Students Association (BSA) promotes and enhances the theories inherent in the diverse field of business, and serves members of the community with a broader understanding of the business discipline, and its sub disciplines, and how they encompass multiple aspects of work, living, and recreation.

A Curry College Study Abroad student pets an elephant in Thailand

Study Abroad

Along with institutional partnerships, you can create your own Study Abroad opportunity, or go global with our own faculty members as part of our Short-term, Faculty-led Courses.

Curry College students laughing in science lab

First-Year Experience

Making the transition to college can be a little confusing and lot of fun. Your First-Year Experience at Curry College helps smooth out the bumps and puts you on the path to success.

A Curry College faculty member interacts with students in the classroom

Gen Ed

At the heart of Curry College's undergraduate curriculum is our General Education (Gen Ed) Program. Gen Ed is based on our belief in the power and potential of the liberal arts.

Life-Changing Opportunities Await

Start with a foundation in the liberal arts. Add attentive faculty and countless opportunities to learn by doing. That’s what you’ll get with a bachelor’s degree from Curry. Learn what’s waiting for you today.