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Marketing is a concentration of the Business Management major
Business Management Concentrations, Internships, and Special Projects:
Students may elect a Business Management concentration in consultation with the Business Management faculty listed in the course catalog. Each concentration has two key courses marked with asterisks (*). It is recommended that a student select these two courses, and two additional courses within a particular concentration.
Note that a concentration-related internship, or a special project, may be substituted for one of the four required traditional classroom base courses listed within a concentration. Additional information regarding requirements for Business Management Internships and Special Projects in Business Management is located in the course catalog.
Marketing Concentration Requirements:
|MGT 2110||Sales Management*|
|MGT 2120||Retailing Management*|
|MGT 2160||Consumer Behavior|
|MGT 2790||Principles of Public Relations|
|MGT 3050||Bus. Intelligence, Web/Social Media Analytics|
|MGT 3100||Advertising Management|
|MGT 3450||Internship & Seminar|
|MGT 3900||Special Project|
The purpose of Sigma Beta Delta is to encourage and recognize scholarship and achievement among students of business, management, and administration, as well as, to encourage and promote personal and professional improvement and a life distinguished by honorable service to humankind.